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Deko appoints John Roberts as Head of Strategic Partnerships

By Gloria Methri

May 19, 2023

  • B2B Buy Now Pay Later
  • B2B SaaS
  • BNPL

DEKO, Checkout Platform, FinTech, BNPL, B2B SaaS, UKDeko, the multi-lender checkout finance platform, has appointed John Roberts as Head of Strategic Partnerships. He brings extensive experience in building strategic partnerships and bringing value to both partners and their clients. Roberts’ experience in sales positions in finance companies such as Payworks, Visa, and afforded him insight into smart routing payment gateways.

“Deko ticks all the boxes,” he said. “It offers the most comprehensive embedded checkout finance solution through its unique multi-lender aggregator and switch model. Buy Now Pay Later as a Service (BNPLaaS) is an area of business that remains relatively unexplored, and Deko is in a unique position to take advantage of its leading position as a first-mover.”

Roberts’ main focus will be to connect potential partners and subsequently their merchants with Deko’s embedded checkout finance solution. These partners can be anything from payment gateways to acquirers to Payfacs – essentially, any type of merchant service provider.

Deko also provides an opportunity for B2B SaaS platforms that want to add value to their merchant’s checkout. Existing BNPLs can see merchant sales increase by up to 30%, and Deko improves this by up to a further 15%.

Roberts completed a Bachelor’s Degree in Economics and Politics at the University of Sussex, before venturing into a sales-focused career. His path then took him into payments.

Rob Fernandes, CPO, Deko, said, “We are delighted to welcome John to the Deko team. His wealth of experience in partnerships and payments is ideal for driving further industry demand to use our unique multi-lender embedded finance platform to launch relevant in-house ‘pay later’ propositions. His operational knowledge has informed our approach to maximise impact for partners seeking an integrated offer to merchants. John will be key to positioning Deko at the center of a new ‘BNPL as a service’ category within the established payments and software ecosystems.

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