DeepTarget and MEA Financial to now offer AI-Powered Financial Stories

By Edlyn Cardoza

DeepTarget Inc., a solution provider that utilizes data mining and business intelligence to deliver targeted engagements across digital channels for financial institutions. They recently announced at the MEA & REDi Annual Users Group an extension of their partnership with MEA Financial, a national leader in the provision of innovative software solutions to the financial services marketplace around the nation.

Through the extended partnership, DeepTarget’s Digital Experience Platform (DXP) for enterprises, including its 3D StoryTeller™ and AI-based Predictive Campaigns, will be integrated and available on all MEA’s digital platforms, including the UniFI Digital Banking Platform.

DeepTarget’s enhanced, patent-pending DXP platform and its socially inspired stories also work well with MEA Financial’s Mobile Banking solution, offering an opportunity for an immediate upgrade in engagement innovation.

This partnership enables MEA Financial users to seamlessly leverage DeepTarget’s Digital Experience Platform (DXP), allowing banks and credit unions to uniquely engage consumers throughout their digital banking journey with personalized messaging and smart, immersive, Financial Stories. The DXP includes 3D StoryTeller™ with discoverable AI-powered financial stories and built-in predictive targeting, enabling financial institutions of any size to uniquely match targeted offers, financial fitness information, relevant onboarding information, and relevant community messaging to consumers based on specific financial life stages. 

Ed Rhea, CEO of MEA Financial, said, “We are happy to announce this partnership expansion and recognize DeepTarget’s ongoing effort to provide technology that drives revenue, trust, and loyalty while at the same time improving operational efficiency. Together, we are making good on our commitment to enable financial institutions with innovations that were once reserved for only the largest financial institutions.” 

Community Bank is just one of the banks utilizing MEA Financial’s digital banking suite that has also utilized DeepTarget’s DXP. “With the compatibility between MEA and DeepTarget, planning targeted marketing campaigns has been seamless and straightforward,” said Natalie Latham, Senior Vice President/Director of Marketing for Community Bank. “The automation and intelligence of the platform combined with the ability to provide deep insights and reports on campaign performance are important features that enable us to ensure success of our campaigns. With this solution in place, we are enhancing the outreach experience, increasing revenue, loyalty, and trust from our customers, while decreasing time and cost for our marketing team.”

In a statement, Jill Homan, President of DeepTarget, said, “We appreciate the opportunity to bolster our partnership with MEA Financial to extend and expand AI-powered engagement solutions to community banks and credit unions of all sizes. In the current economic environment, relevant consumer engagement in a trusted, non-invasive way is more important than ever before. MEA Financial has especially strong relationships with their loyal FI customers, so it is an honor to work with them to address the growing demand for strengthend customer engagement and loyalty.” 

In February 2021, DeepTarget had extended its partnership with Member Driven Technologies (MDT), a Credit Union Service Organisation that provides a private cloud alternative for core processing and IT needs.