DeepTarget, MDT partner on digital engagement for US credit unions

By Robin Amlot

DeepTarget Inc., a solution provider using data mining and business intelligence to deliver targeted engagements across digital channels for financial institutions, has extended its partnership with Member Driven Technologies (MDT), a Credit Union Service Organisation that provides a private cloud alternative for core processing and IT needs. Through the extended partnership DeepTarget’s Digital Experience Platform (DXP) for enterprises and its 3D StoryTeller™ will now be included on all digital platforms supported by MDT.

Users of MDT’s digital banking and other member-facing environments may leverage DeepTarget’s DXP to uniquely engage members throughout their digital banking journey with personalised messaging and smart, immersive financial stories. DeepTarget’s DXP now with 3D StoryTeller™ offers discoverable AI-powered financial stories and built-in predictive campaigns, enabling financial institutions to match targeted offers, financial fitness information, onboarding information, and relevant community messaging to consumers based on specific financial life stages.

“We are excited to see the technical innovations of 3D StoryTeller, Predictive Campaigns, and the investment in APIs and openness from DeepTarget,” said Carla Bettens, Senior Manager of Product Management, MDT. “Extending our partnership enables us to bring these enhancements to our credit union clients, providing a more seamless, personalised digital banking experience for members. We are committed to working with partners like DeepTarget who prioritise openness and are dedicated to constantly improving the services and solutions they offer.”

Members Exchange Credit Union became the first MDT client to add 3D StoryTeller to their marketing and member engagement repertoire. “We have had terrific results from DeepTarget and we see 3D StoryTeller adding a whole new user experience and considerable value to our member communications,” said Misty Munn, Vice President of Marketing for Members Exchange Credit Union. “As more of our members bank digitally, it is critical to us that we engage with them in a human-digital personalised manner with relevant messages and offers.”

“We are grateful for our extended partnership with MDT and their support of the value of personalised engagements within digital banking and other apps,” said Jill Homan, President of DeepTarget. “With this partnership expansion, MDT is focused on increasing the returns for credit unions by enabling the combination of our AI-powered engagement technology and  modern digital banking platforms. In today’s challenging times, relevant consumer engagement in a trusted, non-invasive way is paramount.”

Listen to IBS Intelligence’s interview with Jill Homan here.