Credijusto acquires Visor to strengthen its offer of financing to businesses

By Pavithra R

Mexican FinTech Credijusto, a leading technology-enabled small business lender, has announced the acquisition of Visor, a data analytics and digital factoring platform.

Founded in 2015 by Rubén Sánchez Souza and Jean-Bernard Rolland, Visor has analyzed over 15,000 companies in Latin America. Its services have been used by over 40 FIs, marketplaces, and corporations to assess credit risk of the companies they do business with. The firm is also an important source of analytics for development banks and supply chain financing firms, which utilize the platform’s technology to offer credit solutions to their clients.

Visor, as part of its international growth strategy, expanded its operations to Brazil three years ago. The company established itself as one of the leading players in the development of risk analysis tools for the Brazilian SME space, adapting to local business demands and information sources.

“Our platform was built to provide confidence and robust data analysis in credit decision processes as well as to enable dynamic risk assessment, which is key in maximizing portfolio profitability in the SME space”, explains Rubén Sánchez Souza, Visor’s CEO and Co-Founder.

Visor’s competitive advantage lies in its technology and data analytics capacity. For Credijusto, the acquisition is highly strategic as it will enable the firm to expand its product suite and offer better solutions to its clients. The transaction supports Credijusto’s vision to become the leading financial services provider for LATAM SMEs by offering innovative solutions, including data analysis and digital factoring. For Visor, this deal represents an opportunity to scale its platform and attain significant impact in the market by teaming up with an important partner.

“Among the disruptive technologies that were of particular interest to us, I would highlight its accounts payables module, its e-invoicing connectivity, its multiproduct-multibank flexibility as well as its digital payments controls which supports superior and more dynamic customer service, ultimately making commercial and credit processes more efficient.”, noted Allan Apoj, Credijusto’s Co-CEO and Co-Founder.

Founded in 2015, Credijusto is a FinTech company focused on lending to the underserved and rapidly growing small and medium-sized enterprise (SME) market in Mexico. Since its founding, Credijusto has sought to address the market inefficiencies largely present throughout the Mexican banking system. The FinTech promotes financial inclusion by providing affordable asset-backed financing products.