Codebase Technologies powers Capital Investments’ digital onboarding services
By Delisha Fernandes
Capital Investments, an investment arm of Capital Bank of Jordan, has launched its digital onboarding services. These services are designed to allow new customers to register for and start using Capital Investments trading accounts.
Hani Khalil, Group Chief Digital and Innovation Officer at Capital Bank of Jordan, said, “Capital Bank of Jordan is embracing technology to revolutionize and improve the banking experience for its customers. We have made significant strides in digitizing our business by prioritizing a customer-centric approach, which has culminated with the successful implementation of fully digital onboarding across multiple Capital Bank Group entities. To ensure success, we are partnering with Codebase Technologies.”
The Digibanc platform by Codebase Technologies was selected to bring this proposition to market due to its security, flexibility, and track record as a proven innovation platform for digital banking. This latest digital transformation initiative continues the strategic partnership between Capital Bank of Jordan and Codebase Technologies.
“We commend Capital Investments for their forward-thinking leadership in launching digital onboarding for their investment and brokerage accounts. This is a crucial step in broadening access to wealth management services across the country and giving customers a market-leading digital experience that will enhance engagement and reduce attrition during onboarding, ” said Tamer Al Mauge, Managing Director of MENA at Codebase Technologies.
Leveraging the platform, Capital Bank of Jordan aims to optimize its customer acquisition cost-effectiveness, thereby increasing profits and advancing innovation. Thus, by introducing digital onboarding through its contemporary banking app platform—which allows customers to onboard themselves from anywhere, anytime, in just a few minutes—Capital Bank Group offers its customers the convenience and flexibility needed to bank and invest in today’s dynamic digital era.
“Capital Investments has been a respected regional leader in brokerage and investment management for over seventeen years. However, we constantly faced the same challenge that many banking institutions are facing today—customer attrition during onboarding. The Digibanc platform has been a powerful tool of innovation for the Group, and we are excited to launch it for our wealth management as well as trading customers.” said Bashar Amad, Chief Executive Officer at Capital Investments.
IBSi Daily News Analysis
November 28, 2023
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