Clark UK & iptiQ partner to offer ‘over 50s’ life insurance in the UK

By Gloria Methri

Clark UK, previously known as Candid, has expanded its strategic partnership with iptiQ to offer its ‘over 50s’ life insurance in the UK. The new product launch builds on the distribution partnership announced by the two companies earlier this year.

After the successful go-live with the Polly and Tom life insurance products in January, Clark UK and iptiQ, Swiss Re’s digital B2B2C insurer, announced the launch of a new joint product in the UK market under the existing Winston brand.

This ‘over 50s’ life insurance product is dedicated to people aged between 50 and 80 who are looking to leave their families with a lump sum payment upon their death which may be used to cover the costs of a funeral or as a gift to the surviving dependants. Winston offers guaranteed acceptance without any medical exams. Through a combination of state-of-the-art technology and personal advice, it is designed to provide easy access to affordable life insurance, addressing the very specific customer needs in this segment.

While Clark UK continues to focus on marketing and distribution in this strategic partnership, iptiQ takes care of all core insurance tasks including claims management and administration – powered by its digital end-to-end platform.

Matt Edwards, CEO of Clark UK, said, “We remain firmly committed to creating peace of mind for our customers through intuitive and affordable insurance products. By leveraging our combined knowledge and expertise in customer experience and digital insurance, this expanded partnership with iptiQ is another important milestone on our journey to helping UK families get better insurance coverage for their loved ones.”

Andreas Schertzinger, Regional Market Executive at iptiQ EMEA, said, “Strong strategic partnerships are key to long-term success in the digital insurance space. Clark UK and iptiQ share the same vision and values – make insurance more accessible and affordable for a broader range of customers. I believe this is really the foundation of our partnership, and the reason why it works so well for all sides.”