Citibank rolls out Hong Kong digital banking platform

By Leandra Monteiro

Citibank has announced the official launch of Citi Plus®, offering a digitised banking experience to digital natives through mobile banking. Citi Plus® users can obtain personalised wealth management information and knowledge kits to enhance their wealth and earn more through completing fun tasks.

“Citibank Hong Kong has shown strong determination in the development of digital banking in recent years. Citi Plus® is our latest initiative to bring digital natives a banking experience they admire,” said Mr Lawrence Lam, Consumer Business Manager of Citibank Hong Kong. “Millennials were invited to participate in research and the co-creation process, through which we could better address target clients’ pain points and help them grow their wealth via the new service.”

Citi Plus® offers an array of investment products to clients including stocks, money market funds as well as several mutual funds primarily from Aberdeen Standard Investments, Allianz Global Investors and Franklin Templeton.

Alongside this step-by-step guidance providing clients with financial knowledge and resources, Citi Plus® also offers innovative features that engage clients and help them level-up along their financial journey.

One of the main features of Citi Plus® is a series of financial wellness modules designed with the sole purpose of educating clients and guiding their thinking when it comes to making decisions about managing money, building wealth and achieving financial goals.

• Wealth Smart: A knowledge guide covering a series of easy-to-follow financial courses and quizzes. This feature offers short and simple content that helps clients level-up their approach towards investing. Clients can learn at their own pace, whilst keeping themselves abreast of the times and acquiring financial knowledge.
• Wealth Digest: Is a personalised series of news, articles and insights on wealth which are regularly updated to guide their clients while making investments.
• Money Goal: A personal goal tracking tool that helps clients define financial objectives and track their progress towards these targets.