Citibank Hong Kong introduces ‘Move Money to Citi’ mobile banking service

By Edil Corneille

Citibank Hong Kong has introduced the ‘Move Money to Citi’ service in the Citi Mobile App to facilitate real-time money transfer from accounts at other banks to Citibank accounts upon registration. In view of increased client need for wealth management via digital channels, Citibank has mentioned that it has long been devoted to bringing innovative banking experiences to clients.

Actively developing its digital banking services, Citibank is observing flourishing growth in wealth management transactions via digital channels. The number of wealth management transactions via digital channels, including stock, foreign exchange, time deposit, mutual fund, and certificate of deposit, surged by 110 percent in the first half of 2020, over the same period in 2019.

Winnie Choi, Head of Wealth Management at Citibank Hong Kong encapsulated, “We see that more and more people are going digital to manage their wealth now. Citibank keeps embracing digital innovations, and we have our wealth management tools well-equipped to provide convenient and professional banking services to clients, from the first day they pull in money to our bank and along their whole wealth management journey with us. This is how we provide a one-stop digital wealth management service.”

As the popularity of investing via digital channels grows, Citibank’s newly launched ‘Move Money to Citi’ service will make it easier and faster than ever for clients to move their money to Citibank, digitally managing their wealth at one stop. With just a few taps on Citi Mobile App, clients can transfer money from the accounts they hold at other local banks to their Citibank accounts in real-time upon registration, and no longer need to switch between the mobile apps of different banks. ‘Move Money to Citi’ service integrates with other local and global payment capabilities the bank is currently offering, to bring a complete and all-round client experience.