Checkout.com taps Google Pay for payment authentication service

By Gloria Methri

Checkout.com, a global digital payments provider, has partnered with Google Pay to offer merchants its biometric-based secure payment authentication service.

Checkout.com, which offers authentication to merchants such as Remitly, will offer Google Pay’s biometric authentication to brands that seek to increase their digital payment performance and speed up their authentication for customers. This offers a streamlined alternative to other authentication methods, where a customer verifies their identity with a one-time passcode and, in the process, is often redirected to multiple different pages.

By integrating with Google Pay’s payment authentication service, Checkout.com will offer device biometric checks like a PIN, password and facial recognition to speed up merchants’ checkout processes. This will increase acceptance and authentication performance and drive higher conversion rates at the checkout.

The technology has already proven successful in its initial rollout. eSky, the travel platform in CEE on Checkout.com’s platform, reported a 14-second reduction in checkout time, a 5-percentage point uplift in authentication rate and a 3-percentage point uplift in authorization success rate compared to the 3DS alternative.

To complement this new service, merchants can also incorporate Checkout.com’s AI-based dynamic routing (‘Intelligent Acceptance’), a system built on billions of transactions that selects the optimal authentication option for each merchant and transaction. This means that shoppers can complete transactions in three simple steps, enjoying a faster checkout experience.

‍Guillaume Pousaz, Founder and CEO of Checkout.com, said, “This marks a significant leap forward in authentication, directly tackling the primary performance challenges faced by merchants with the existing 3DS solutions. Through this innovation, we’re the first PSP to pioneer a digital wallet-like experience driven by biometric authentication.”

‍‍Ben Volk, Vice President and General Manager, Google Pay, said, “We’re always looking for ways to improve the checkout experience for shoppers while reducing cart abandonment rates for merchants. With our secure payment authentication service, we are able to reduce friction at checkout by speeding up the process, all the while ensuring a secure payment experience and further reducing fraud.”