Checkout.com launches flow to boost conversion online

By Gloria Methri

Checkout.com, a global digital payments provider, has launched ‘Flow,’ its latest product designed for global enterprises. Flow’s customizable building blocks help businesses present the right payment methods to the customer at the right time, enter new markets by easily integrating new payment methods, and improve security by staying up to date with PCI compliance, GDPR rules, and card scheme requirements.

Businesses can boost their conversion rates by offering buyers their preferred payment method based on location, currency, and the type of device users are using.

Additionally, Flow optimizes input fields so that payment information is captured in the right format to reduce cart abandonment. In the future, Flow will benefit from payment transactions processed on the Checkout.com network, leveraging AI and Machine Learning services and integration with the Intelligent Acceptance product, which optimizes payment performance.

Businesses integrating Flow can easily tailor the experience to align with their brand identity, including font styles and colour schemes. With minimal configuration, Flow also adapts to a user’s local needs by adjusting the checkout process to the relevant language, ensuring multilingual support. Furthermore, Flow supports cross-browser and cross-device experiences, adapting seamlessly across devices and screen sizes.

Businesses adopting Flow can expand into new markets faster with a one-time integration, allowing them to access their payment methods of choice. Flow is easy to maintain; a business doesn’t have to complete additional coding to support new geographies and payment methods.

At the launch, all major card schemes—Apple Pay, Google Pay, PayPal, Sofort, iDEAL, Bancontact, Giropay, EPS, Multibanco, Przelewy24, and KNET—are included.

Meron Colbeci, Chief Product Officer at Checkout.com, said, “Flow makes building your payment page extremely simple, staying true to your brand while keeping your business safe. We have put years of experience towards designing a smoother checkout experience.”