Cashflows taps Raimac to offer customisable payment options

By Gloria Methri

Raimac Financial Technology, an enabler for companies looking to offer flexible payments, has entered a strategic partnership with Cashflows, a platform that simplifies business payment acceptance. Cashflows is now one of the first companies in the UK to implement Raimac’s advanced programmatic payment technology.

By integrating Raimac’s technology, Cashflows can allow merchants to provide customers with customisable payment options that suit their preferences. This includes enabling Buy-Now, Pay-Later (BNPL), particularly for high-ticket items, instant initiations and additional automated ways of allowing payments.

“Partnering with Cashflows aligns seamlessly with our mission to transform the payments landscape,” said Frazer MacRae, CEO of Raimac. “Their established reputation and commitment to customer satisfaction make them the perfect partner as we introduce our programmatic payment technology to the market. Merchants will now be able to offer customers Pay per-use, Pay on delivery and Pay in instalments. Together, we will empower merchants to deliver a more tailored and customer-centric payment experience.”

Paul Clarke, Chief of Growth at Cashflows, added, “At Cashflows, our vision is enabling businesses to make payments simple. This partnership is further evidence of how we are changing payments for the better by simplifying the payment process and offering a smoother, faster experience for customers.”

Clarke added, “It is also a testament to our agility that we were able to act quickly to bring a solution to Raimac, an exciting company that has taken the market by storm, that will benefit UK businesses to offer alternative ways of paying for their customers.”

This collaboration will enable Cashflows to implement programmable payments, which allow customers to choose how and when they pay, making the purchasing experience smoother and more personalised. The integration is already underway, and live clients are expected to utilise these new solutions in the coming months.