Cashflows brings Mastercard Click to Pay to its UK merchants
By Gloria Methri
Cashflows, the platform that simplifies payment acceptance for merchants, has partnered with Mastercard to offer the Click to Pay feature to its merchants in the UK. Mastercard Click to Pay is a simple, secure, and consistent way to make online payments, offering consumers a fast and intuitive guest checkout across devices and browsers.
Built on EMVCo standards, this feature eliminates the need to manually enter card details or remember a variety of ever-more complex passwords.
With online purchases growing 10% annually, the addition of Click to Pay to Cashflows’ diverse payment stack further enables its customers to eliminate checkout friction and maximise sales opportunities. Consumers benefit from a simplified checkout process, with Click to Pay eliminating the need to manually enter card details or remember passwords. It securely stores the consumers’ various payment cards online in one Click to Pay profile.
Click to Pay reduces fraudulent attacks by using intelligent authentication and tokenization of payment information across devices. Tokenization transforms sensitive card details into a non-sensitive set of characters known as a “token.” This process ensures that personal information is never exposed during transactions.
This is essential to businesses as almost half (46%) of consumers still have reservations about trusting online merchants to keep their saved card details safe. The addition of Click to Pay to Cashflows’ comprehensive payment stack, including Apple Pay, Google Pay, and PayPal, comes at no extra cost to its customers. In fact, the solution embeds directly into Cashflows’ existing checkout lineup without redirects.
One in five consumers cites a lengthy checkout process or too many steps to payment as triggers for abandoning their cart. With consumers favouring an easy checkout experience, Cashflows added the technology to its payment options to enable further growth for its merchants.
Cashflows Chief Growth Officer Paul Clarke said, “The eCommerce landscape offers enormous opportunities for businesses, especially those in the mid-market, but perfecting online checkout flows remains a challenge. Surrounded by jargon and complexities, the payments landscape is near impossible for businesses to navigate without a dedicated payment expert.”
“At Cashflows, we are building a fairer, more efficient payment system to help businesses to grow and reach success. Our aim is and always has been, to create payments perfected by people, and as part of that, we are always exploring how we can enhance our offering to streamline the payments process.”
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November 08, 2024