Cardless to launch co-branded credit cards on the American Express Network
By Edlyn Cardoza
Cardless, a financial technology firm, recently announced a new agreement with American Express. The agreement empowers some of the country’s most recognised brands – including travel providers and retailers – to seamlessly launch digital-first cards leveraging the Cardless platform, backed by the benefits, offers, and security of the American Express network. The company also received a significant investment from Amex Ventures, American Express’ strategic investment group.
“American Express is recognized for having one of the largest and most active credit card networks in the world, with the most loyal cardholders,” said Michael Spelfogel, President and Co-Founder of Cardless. “We couldn’t be more excited to combine Cardless’ ability to launch cards seamlessly with the valuable benefits that consumers expect from the American Express network.”
Customers will enjoy unique rewards from their favourite brands and access some of American Express’ sought-after benefits, including Amex Offers (for shopping, travel, dining services, entertainment, etc.) and Global Dining Access by Resy, among others.
“Cardless’ digital-first mission and customer-first mindset make our brands a strong match,” said William Stredwick, Senior Vice President and General Manager, Global Network Services North America, American Express. “Leading brands want to give their customers a more personalized experience and engage with them more deeply, and our relationship with Cardless makes that possible by offering their customers access to benefits and protections from American Express.”
Cardless has successfully completed a series of venture capital funding. It is utilising its capital investments from Amex Ventures and other VCs to continue to grow and expand the company’s product offerings, including exploring further opportunities, innovations, and partnerships within the American Express network.
All Cardless cards offer several features designed for digital-native consumers, both in terms of security and easy access. New users can easily apply for a card using their smartphone. After approval, the virtual card will be delivered to their mobile wallet in seconds, with a physical card arriving a few days later. Customers manage their accounts directly through the Cardless mobile app, with instant access to rewards, purchase tracking, bill payment and more.
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