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Cantaloupe announces expansion of Seed Software in Europe

By Gloria Methri

May 08, 2023

  • 32M
  • Cantaloupe
  • Digital Payments

Cantaloupe, Digital Payments, Sweden, HGM, Seed software platform, Europe, Seed Markets, 32M, Cantaloupe, Inc, a digital payments, and software services company that provides end-to-end technology solutions for self-service commerce, is extending its footprint in Europe.

In collaboration with Sweden-based HGM Dryckservice, Cantaloupe’s Seed software platform will be rolled out to support HGM’s micro markets business.

“We are really excited to work with Cantaloupe and take advantage of the Seed platform through its Seed Markets solution,” said Peter Has, CEO of HGM. “The efficiencies that Seed Markets can deliver will improve our operational processes and will help us realize our accelerated growth plans.”

HGM was already a customer of Three-Square Market (32M), a recent Cantaloupe acquisition. Due to the existing integration between 32M’s kiosk technology and the Seed platform, HGM can quickly transition onto Seed Markets within 30 days. Once fully trained, HGM’s team will be able to monitor and manage service schedules, pre-picking, warehouse inventory, reporting, and overall driver processes – all in one platform.

“We have 3 decades of experience helping operators drive revenue and decrease operational costs,” said Ravi Venkatesan, CEO of Cantaloupe, Inc. “That industry expertise and our quick implementation process were significant factors in HGM’s decision to go with Cantaloupe. Fully managing their micro market business in Seed Markets will be a huge advantage for them and a great win for us as we expand our services throughout Europe.”

Cantaloupe’s European-based team will be responsible for supporting local customers in the implementation of the Seed platform, which includes Seed Pro, Seed Office, and Seed Markets.

“We have seen the power of Seed in North America, with its ability to enable operators to streamline their business within one platform,” said Venkatesan. “Now, as we have stated in our strategic vision of international expansion, European operators are also able to capitalize on the benefits of Seed’s mobile and web-based tools to automate the thousands of decisions they make on a daily basis.”

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