Brightflow AI Acquires CircleUp

By Delisha Fernandes

CircleUp, a FinTech company and owner of the Helio insights engine announced that it has been acquired by Brightflow AI, a financial data and intelligence platform empowering small businesses to take control of their cash flow and make data-backed decisions.

The acquisition will combine CircleUp’s data and machine learning capabilities with the Brightflow AI financial intelligence toolkit to create a comprehensive solution for consumer companies that need help growing their businesses.

Helio’s descriptive, predictive and prescriptive analytics and extensive data will provide Brightflow AI’s customers with insights into their target markets, adding to Brightflow AI’s current capabilities that help customers manage their cash flow and make better decisions about their finances. Terms of the deal were not disclosed.

“We are excited to create a new standard for financial intelligence for consumer companies,” said Ryan Caldbeck, Chairman and Founder of CircleUp. “The acquisition by Brightflow AI allows us to provide our customers with the data, insights, and tools they need to grow their businesses faster and more efficiently.”

“Brightflow AI provides equitable access to data and growth opportunities to the everyday business owner,” said Robbie Bhathal, CEO and co-founder of Brightflow AI. “By acquiring CircleUp, we can deepen our data, machine learning, and analytics capabilities, strengthen our financial intelligence platform, and provide our customers with the most comprehensive solution available.”

“Our mission is to help entrepreneurs to thrive by giving them the capital and resources they need. The acquisition by Brightflow AI is a positive step forward for CircleUp and the industry,” said Rory Eakin, Founder of CircleUp.