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Boubyan Bank collaborates with Visa to employ Visa Card Enrollment Hub

By Leandra Monteiro

January 04, 2022

  • Card Payments
  • Digital Transformation
  • GCC
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Visa, Boubyan Bank Boubyan Bank has announced inking a collaboration agreement with Visa to implement Visa Card Enrollment Hub “VCEH” service, which allows the bank’s customers to enroll directly to their favourite subscriptions and retailers from within Boubyan App or Boubyan Bank’s online banking platform without the need to enter their card details.

The agreement was signed by the bank’s CEO – Private, Consumer & Digital Banking, Mr. Abdulla Al-Tuwaijri, and Dr. Saeeda Jaffar, Visa’s Group Country Manager for GCC.

Al-Tuwaijri commented on the agreement, “In Boubyan Bank, we always seek to offer innovative simple solutions that help cement our relationship with customers and provide them with excellent services. This can be done by offering creative and innovative solutions to them. Hence, Boubyan Bank is much focused on this aspect in order to provide outstanding banking and non-banking services to customers. It is safe to say that Boubyan Bank has succeeded in changing the traditional-service idea about the banking sector.”

Al-Tuwaijri went on to add, “Banking services across the wider GCC region are a major driver behind the boom of the banking industry worldwide in terms of the digital products and services being offered to customers. Our aim is to propel Islamic digital banking towards a more innovative future where the priority is customer convenience by providing all services digitally.”

Dr. Saeeda Jaffar, Visa’s Group Country Manager for GCC said, “We are delighted to see Boubyan be the first bank in the region to launch Visa Card Enrollment Hub. This is an important achievement in our shared mission to help more consumers in Kuwait access the digital economy. It will also enable businesses in the country to offer the secure and seamless experiences and engagements our Kuwait cardholders increasingly expect and deserve.”

“We are pleased to announce this partnership with one of the leading companies worldwide in the field of digital payments, which has been witnessing an accelerated growth over the past years. Boubyan Bank’s management will definitely continue cooperating with many companies that support digital services.” Al-Tuwaijri elaborated on the agreement.

Al-Tuwaijri continued: “This partnership complements Boubyan Bank’s accomplishments in the field of digital payments. As we can see, the bank’s outstanding digital services moved Kuwait up to the ranks of the most advanced countries in the field of digital banking services. This was achieved through the bank’s many secure contactless payment services such as UTap, which was first launched in Kuwait by the bank. The services is available in the bank’s App, and enables our customers to make payments or cash withdrawals using their Android-powered smart phones as a part of other services.”

“The future is full of challenges, however, in Boubyan we are confident that we will be ready for such challenges and that we will overcome them using our creativity, innovation, the ability to serve our customers in the desired manner, and meeting their demands.”, he concluded.

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