BlueSnap extends partnership with objectsource

By Gloria Methri

BlueSnap, the payment orchestration platform for B2B and B2C businesses has expanded its partnership with e-commerce agency objectsource to support online sellers across Europe.

The PayTech firm has teamed up with the London-based consultancy to enhance its integration with shopping cart plug-in Magento/Adobe Commerce and add new payment methods – GooglePay and ApplePay, iDeal, and Sofort.

The latest deal marks the extension of a 5-year-old partnership between the two firms. objectsource has been serving as BlueSnap’s System Integrator (SI), responsible for building and maintaining updates to the Magento/Adobe Commerce plug-in.

Their combined efforts allow retailers to localise the payment experience by offering consumers more familiar payment methods. This would help reduce friction in the checkout experience for shoppers and help increase merchants’ conversions.

“We are bridging the gap between international retailers and global consumers by expanding our long-standing relationship with objectsource,” said Nikhita Hyett, EU MD of BlueSnap. “Convenient and familiar payment experiences are only predicted to grow in Europe, with digital wallets such as Google Pay expected to compete side by side with credit-cards by 2026. Our expansion allows global retailers to reach those EU consumers and objectsource’s expertise in Magento is key to achieving this.”

This ability to scale into EU markets through the Magento/Adobe Commerce platform will also enable objectsource’s customers, (which include retailers Katie Loxton, FLOWERBX, and Astley Clarke,) to shift into the digital space and expand to global audiences.

Rebecca Jones CEO of objectsource said, “As the EU landscape continues to shift towards digital ecosystems, an enhanced payment experience is something we see as a necessity. We strongly believe in the power of Magento/Adobe Commerce as retailers can grow three times faster on average, but our work with BlueSnap helps retailers truly adapt to changing consumer behaviours, furthering their global reach.”

The new integration with objectsource is the latest in a string of partnerships for BlueSnap, as the payment orchestrator enhances its global payment capabilities for a growing network of retailers.