Bling announces seed round with a strategic investment from Coinbase Ventures

By Pavithra R

Bling, a platform that enables game developers to give bitcoin rewards, has announced that the firm has closed a seed round to grow its team and further develop its platform.

The investment round included a strategic investment by Coinbase Ventures. The partnership enhances Bling’s vision of making money fun by providing an entertaining and risk free way for first time crypto users to enter the market and have a reliable partner for crypto custody and exchange. Pre-seed investors included Wavemaker Genesis, Gumi Cryptos Capital, and Blocktower Capital.

Co-founded by Amy Y. Wan, a fintech veteran and securities attorney, and Dan Rice, a veteran software engineer and blockchain and gaming expert, Bling’s platform consist of a proprietary software development kit (SDK) that offers game developers a bitcoin rewards system, fraud detection, and user value detection.

“We are pleased to welcome Coinbase Ventures to the Bling family of Investors. Bling has been one of the greatest stories of entrepreneurship I have ever seen, and this financing round brings additional seasoned and strategic investors to the incredible growth and momentum at Bling,” said Miko Matsumura, General Partner at Gumi Cryptos Capital.

The Bling platform has seen tremendous organic growth in less than 2 years, touting over 5 mn registered users and over a million monthly active users. The platform allows those new to cryptocurrency to own their first bitcoin with zero risks, making it attractive to crypto-curious audiences. It’s 70% of its users report never having previously opened a Coinbase account.

Founded in 2017, Bling is a mobile game network that rewards users in bitcoin. Its products invite users to earn small amounts of Bitcoin for free while doing things they probably already do, like playing mobile games. Earned Loyalty Points can be cashed out for Bitcoin and transferred to a Coinbase wallet, where users are able to track their account value over time or cash out to a local currency bank account.