BIGtoken partners with Gilded to offer cryptocurrency payments to users, employees, and vendors

By Pavithra R

BIGtoken, a leading direct-to-consumer data creation platform provider has announced partnering with Gilded, a leading provider of business payment and accounting solutions, to offer bitcoin as a reward choice for BIGtoken’s verified users, as a salary choice for its employees, and as a payment choice for its vendors.

Gilded believes that the future of finance is global, open, and powered by blockchain. It’s invoicing, payment and accounting software help businesses get paid faster and more transparently, with dramatically lower fees. The firm facilitates instant global payments with cryptocurrency without taking custody of funds or charging transaction fees. Integrated with popular CRMs, bookkeeping systems, and exchanges like QuickBooks, Coinbase, Stripe, and Pipedrive, the company supports a blockchain-enhanced back-office workflow from payments to accounting.

With Gilded, a company can send programmable invoices with automatic payment detection and reconciliation essentially by putting AR and AP on autopilot. Besides supporting cryptocurrency, Gilded also supports traditional payment channels like credit card and bank wires so that customers can choose their preferred method of payment.

“We believe that crypto is the biggest thing to happen in the history of humanity. Offering bitcoin as a payment option to our users, employees, and vendors is just another step on our journey to becoming a crypto-centric enterprise,” said BIGtoken CEO Lou Kerner. 

Under the collaboration, BIGtoken will add bitcoin as a redemption option through Gilded in addition to cash and gift cards to its global user base. BIGtoken’s recent poll for its users on whether they’d be interested in a bitcoin payment option has shown 74% of respondents expressing interests. BIGtoken will also offer it as a payment option to its vendors and employees, allowing them to take all or part of their salaries in bitcoin. 

“Innovative companies like BIGtoken that are early to embrace crypto are gaining access to a whole new avenue of value creation. The financial infrastructure of the world is swiftly changing, and Gilded is pleased to work with BIGtoken at the forefront of this new decentralized global economy,” said Gilded CEO Gil Hildebrand.

Founded in 2017, BIGtoken, built by SRAX, aims to enable consumers to own and monetize their data. It is a consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG provides consumers choice, transparency and compensation for their data.

Also, read 5 companies foraying into the growing world of cryptocurrency.