BharatX partners with Snitch to offer BNPL solution

By Leandra Monteiro

BharatX, an emerging white labelled credit enabler for e-commerce merchants, has announced its partnership with Snitch – an online men’s clothing brand to offer buy now pay later services.

Through the SnitchPay feature powered by BharatX, customers will be able to pay for their purchases in three instalments, instead of paying the entire amount at once, with no extra added cost or interest, bringing affordability and convenience to the customers.

Snitch is one of BharatX’s partners enabling BharatX’s white-labelled BNPL option on its checkout. BharatX will offer Pay-In-3 feature to Snitch buyers via a Shopify plug-in. The customers will only need to pay one-third of the total billing amount at the time of payment; the remaining amount can be paid over two months. The transactions will be carried out through a secure gateway and all communication will take place via Whatsapp only, without the need of visiting any other app. With this, BharatX is empowering customers with convenience, security and a smooth buying journey on Snitch’s platform. Looking ahead, BharatX plans to offer Pay-In-3 as a feature to the other e-commerce companies, D2C and FinTech Brands.

Speaking on the launch, Mehul Nath J, CEO and Co-founder, BharatX said, “We are delighted to announce our partnership with Snitch – a brand that is gaining immense popularity amongst the customers. For those wishing to purchase on Snitch, our “Pay-in-3” feature via the Shopify plug-in empowers them to fulfil their aspirations without having to worry about spending a lump sum amount at once. At BharatX, it is our aim to empower every citizen with the credit they need, and help them fulfil their desires. Our Pay-In-3 feature is making that possible; and will also be instrumental in driving more sales and enhancing the selling power for the other merchants listed on Shopify.

It is our aim to provide consumers of every large brand a premium experience like Snitch did. We are very excited to embark upon this new journey and look forward to bringing about a change with this partnership.”