BharatPe UPI launches ‘Shield’ to safeguard digital transactions

By Gloria Methri

India’s BharatPe App has announced the launch of Shield, a comprehensive fraud protection plan for safeguarding digital UPI transactions. Designed to provide users with a secure payment experience, BharatPe Shield offers robust coverage and seamless support against digital fraud.

As part of the program, users making their first UPI transaction with the BharatPe App will receive 30 days of complimentary fraud protection for up to ₹5,000 ($59). Following this free period, users can continue the service at an affordable fee of ₹19 ($0.22) per month.

BharatPe Shield covers risks such as computer fraud, phishing attacks, and unauthorised transactions caused by phone loss. It also offers a pre-reporting period, enabling claims for losses incurred up to 10 days prior to reporting.

To enhance convenience, BharatPe Shield provides round-the-clock support via app, chatbot, and toll-free helplines for reporting fraud and raising claims. With this initiative, BharatPe reinforces its commitment to ensuring secure digital payments for its growing user base.

Commenting on the launch, Nalin Negi, Chief Executive Officer (CEO) of BharatPe, said, “Safeguarding consumer transactions from online frauds and providing a safe and secure payments ecosystem has always been one of our foremost responsibilities. With BharatPe Shield, we are going a step further by empowering our users with a fraud protection plan that secures their daily transactions. This initiative underscores our commitment to reimagining the secure UPI experience for our customers, making security the core of our offerings.”

Launched in August this year, BharatPe App’s UPI service caters to a wide range of payment use cases. Customers can use various features, including Scan and Pay, pay to self, pay to the merchant, pay to the bank, pay to UPI ID, bank transfer, check balance, collect authorisation, raise collection requests, and make utility bill payments across a range of billers in the prepaid, postpaid, gas, DTH, electricity bills, and insurance payments category.

Also, customers can use the BharatPe app to buy gift vouchers at discounted prices from renowned offline and online brands in a range of categories, including electronics, entertainment, fashion, food, travel, wellness, etc.