Basata launches new e-payment services to boost financial inclusion in Egypt
By Delisha Fernandes
Basata Holding, an e-payment services, has launched a range of new services, to promote financial inclusion in Egypt.
In 2024, Basata aims to introduce several services that are set to revolutionize the financial payments sector and enhance its strategic plan to expand its customer base and achieve financial inclusion.
These services will encompass the latest payment methods, including self-service e-payment machines in public places, enabling seamless and secure cash deposits and withdrawals from e-wallets, bill payments, money transfers, as well as diverse payment options, accommodating customers using credit and debit cards.
The suite of services will extend soon to include BNPL services for Basata’s POS to introduce various payment options for customers as well as providing prepaid cards, payroll services for employees across various companies and entities, as well as the purchase of railway tickets.
Karim Shehata, CEO of Basata Holding, said, “We are witnessing significant growth in Egypt, which marks it as a promising market for the fintech industry. This is evident in the efforts of the Egyptian Central Bank to facilitate the transition to the digital economy, adopt a policy toward a less-cash society, and achieve financial inclusion. This enabled us at Basata to grow our customer base to more than 40 million users and activated e-wallets within a short span of time. They can now access more than 3,200 diverse services as we aim to make financial transactions fast, easy and secure to meet our customers’ demands.”
The company is keen to forge partnerships with reputable entities, capitalizing on their credibility and popularity. Therefore, Basata takes pride in Vodafone Egypt being a key partner in the company. This collaboration aims to provide added value to the e-payments sector by expanding the reach of the company’s new brand and capitalizing on Vodafone’s widespread outlets and its massive capabilities.
Osman Badran, Marketing Director at Basata Holding, said, “At Basata, we strive to deliver a seamless, secure, and convenient financial experience. We foster the relationship between service providers, merchants, and customers through an extensive and secure network, spanning over 160,000 points of sale that accept all credit cards and facilitate all cash transactions.” Badran also underscored the company’s ongoing commitment to incorporating innovative advancements to keep pace with the revolution the e-payment market is witnessing.
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