Banque Saudi Fransi and Mastercard launch Priceless card

By Edil Corneille

Banque Saudi Fransi (BSF) and Mastercard have announced the launch of the Priceless Mastercard Credit Card. The card offers exclusive access to events and experiences in line with the interests of the individual. It was launched earlier this year during a private BSF customer event hosted at Al Ula, a UNESCO World Heritage Site. The Priceless card will provide cardholders with the opportunity to experience music, sporting, and entertainment events, and also meet celebrities. Individuals will be able to enjoy a host of travel and lifestyle privileges.

Gilberto Caldart, President, International, Mastercard enunciated, “The launch of the world’s first Priceless card marks a global milestone for Mastercard and a defining moment in the evolution of our Priceless platform. We are immensely proud to build on our decade-long relationship with Banque Saudi Fransi to deliver this game-changing offering to the Kingdom’s elite customers. The Priceless card will enable unique experiences and bring BSF customers even closer to their passions.”

The Priceless card is said to be a tailor-made product that gives cardholders access to a world of unique privileges and experiences. It has been meticulously designed to meet the expectations of the Kingdom’s elite banking customers, who will be able to experience an extensive range of travel and lifestyle benefits and around-the-clock services globally.

Rayan Fayez, Managing Director and Chief Executive Officer, Banque Saudi Fransi apprised, “BSF will be the first bank globally to roll out this exclusive offering. With its unique and tailor-made privileges, the Priceless card delivers on our mission to become the most modern, innovative and experience-focused bank in the region. Through this launch with Mastercard, we are confident that we will further enhance the customer experience for our elite clientele, offering more personalized and rewarding services than ever before.”

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