Backbase partners with Raiffeisen to offer engagement banking capabilities

By Joy Dumasia

Backbase announced that it has entered into a long-term collaboration with Raiffeisen Switzerland. It involves Backbase supporting Switzerland’s third-largest banking group in the development of its customer interface. They signed the contract to formalize their collaboration on September 20th, 2021.

Fast-paced technology developments and changing customer needs require investments in new solutions. As part of its 2025 strategy, Raiffeisen aims to consistently evolve from a product provider to a solution provider. The objective is to develop the digital interface between the bank and its customers while moving further towards an engagement banking model.

Raiffeisen will base its retail and SMB digital offerings on the Backbase Engagement Banking Platform. This strategic move allows Raiffeisen to deliver seamless experiences to customers, including digital engagement channels and the services provided in local branches. Raiffeisen delivers a new customer experience that will regroup all of Raiffeisen’s digital services into one single platform.

David Schlösser, Transformation Stream Lead in Client Experience at Raiffeisen, said: “With its Engagement Banking Platform, Backbase provides a complete solution that is both personalizable and intuitive, delivering a seamless customer experience across all digital channels. We are convinced that the collaboration with Backbase will help us focus on what’s most important, the needs of our customers.”

Frank Uittenbogaard, Regional Vice President, Backbase Europe, said: “We’re very happy that Raiffeisen has placed their trust in us. The Backbase Engagement Banking platform enables our customers to take large steps towards Engagement Banking while providing flexible scalability.”

IBS Intelligence reported that Backbase, an Engagement Banking technology provider, announced that it has partnered with eToro. This multi-asset investment platform empowers people to grow their knowledge and wealth to enhance eToro’s digital onboarding capabilities and back-end compliance infrastructure.