Axis Bank taps Singapore’s Moneythor to enhance banking experience

By Gloria Mathias

Moneythor, the provider of real-time, personalised engagement and loyalty solutions for banks and FinTech firms, has announced that its technology has been deployed by Axis Bank, a private sector bank in India, to bring real-time personalized, actionable, and contextual experiences to its customers.

Through this partnership, Axis Bank aims to increase customer engagement and enhance their overall banking experience.

Axis Bank has implemented Moneythor’s digital engagement platform to deploy real-time contextual nudges and engage in animated year-end wrap solutions, encouraging customers to try different journeys on the mobile banking app.

By leveraging Moneythor’s digital solutions, the bank will process data in real time and manage large-scale information and transactional data.

Balaji N, President and Head of the Business Intelligence Unit at Axis Bank, commented, “At Axis Bank, our primary focus is to deliver a personalised, seamless, and engaging digital experience to our customers. By leveraging Moneythor’s technology, we can build a best-in-class personalisation engine, unlock new opportunities for growth, deepen customer relationships, and drive sustainable competitive advantage in the digital world. Through the adoption of intelligent automation initiatives, we will strengthen our value proposition and deliver engaging personalised programs on a large scale.”

Olivier Berthier, CEO of Moneythor, added, “We are delighted to partner with Axis Bank to bring our all-in-one real-time personalisation solution to customers in India. Axis Bank is transforming the digital banking experience for its customers, and we are excited to be able to support them in this endeavour through our personalisation & engagement engine dedicated to digital banking services. Additionally, this is Moneythor’s first large-scale deployment in India, and we look forward to expanding the capabilities of our solution in what is a hugely exciting market for us.”