AXA Switzerland launches bancassurance solution powered by additiv

By Gloria Methri

AXA Switzerland has launched its addProtect bancassurance offering, powered by additiv’s technology platform. This innovative solution allows banks to directly protect their mortgage customers against key risks with a simple plug-and-play solution.

As a seamless plug-and-play solution, addProtect gives banks direct access to the platform without the need for additional integration with existing IT systems. Its user-friendly and intuitive design allows banks to integrate the platform effortlessly into their day-to-day business operations.

With death and payment protection insurance, bank advisors have easy-to-understand products that offer added value to customers beyond the existing offering.

The addProtect platform is now available for banks, and an initial pilot will be launched in collaboration with PostFinance.

Samuel Peter, Head of Partnerships at AXA Switzerland, stated, “With addProtect, AXA is responding to the growing need of customers and banks for appropriate insurance solutions where and when they are needed. The solution creates additional advisory potential and better protection for the customers of our partners’ banks. We look forward to making the solution available to other partners.”

Dieter Lützelschwab, General Manager Switzerland at additiv, added, “When developing addProtect, we focused on the user experience for the customer and the bank advisor. In addition, our platform provides an easily configurable, modular insurance solution that covers the entire value chain from quotation to claims processing.”

additiv empowers financial institutions and brands to create new business models and transform existing ones. Its API-first cloud platform is helpful for wealth management, banking, credit, and insurance. The technology, together with the global ecosystem of regulated financial services providers, opens up new opportunities for banks, insurance companies, asset managers, IFAs and consumer brands to quickly and flexibly offer their own and third-party financial solutions through existing or new customer channels.