Avidia Bank joins Q2 and Personetics to modernize its Digital Banking experience

By Gloria Mathias

Q2 Holdings, Inc., a provider of digital transformation solutions for financial services, has announced that Massachusetts-based Avidia Bank has selected Q2 to modernize and enhance its customers’ digital banking experience.

The bank will also leverage Personetics’ AI-powered personalized engagement platform through Q2 Innovation Studio to maximize the impact of the data-driven insights and empower its customers to achieve their financial goals.

Founded in 1869, Avidia Bank is a mutual community bank with a mission to provide its communities with strong and efficient financial solutions and customer service. Previously, the bank was limited in its capabilities and hindered by system complexities, so it sought Q2 to revamp its digital banking experience and improve and simplify its internal and external processes.

In addition to the Q2 Digital Banking Platform, Avidia Bank selected several other Q2 solutions, including Q2 Innovation Studio and Q2 Marketplace, to deliver faster innovation and differentiated experiences. Q2 Innovation Studio will enable Avidia Bank to partner with FinTechs to provide its customers with pre-built integrations to enhance the digital banking experience.

“We are excited to partner with Avidia Bank to transform and streamline their digital banking experience,” said Katharine Briggs, CPO, Q2. “By leveraging the Q2 platform, Q2 Innovation Studio and the partner fintech ecosystem, we believe Avidia Bank can better serve account holder needs and provide a differentiated customer experience, enabling them to drive stronger engagement while broadening their regional footprint.”

Avidia will also leverage Personetics’ AI-powered personalization engine to deliver hyper-relevant, real-time insights, advice and savings journeys, empowering customers to manage their finances with confidence, make informed decisions and achieve their financial goals. This integration with Personetics includes pre-built widgets, ensuring a brand-aligned experience while maximizing the impact of the data-driven insights.

“We applaud Avidia for taking this bold step to enhance its customer experience through personalized engagement,” said Jody Bhagat, President of the Americas, Personetics. “With turnkey data integration along with the capability to embed Personetics into the Q2 digital banking platform, Avidia Bank can now deliver hyper-personalized engagement that drives deeper customer relationships.”