Avaloq scales Middle East presence with new office in DIFC

By Gloria Methri

Avaloq has opened a new regional office in the Dubai International Financial Centre (DIFC), signaling its growing focus on the Gulf Cooperation Council (GCC) region. The move follows recent client additions, including InvestGB, the wealth and investment arm of Gulf Bank.

By expanding its presence in the UAE, Avaloq aims to support financial institutions in addressing changing investor expectations and navigating key industry trends, including technology integration and trust-building in advisory services.

For years, Avaloq has been a trusted partner to prominent financial institutions in the region, supporting their offshore activities in Switzerland while helping global firms establish their onshore wealth management business in the Middle East. With its expanded local presence and new regional partnerships, Avaloq aims to accelerate the digital transformation of financial services across the GCC.

The firm’s recent research indicates that in the UAE, trust, cost, and transparency are the top factors influencing clients’ decisions to switch advisers, highlighting the importance of clear communication and effective risk management.

Avaloq’s platform, which includes front-to-back office technology and integration capabilities for third-party services, is positioned to help regional institutions improve operational efficiency and enhance client experience.

The opening of the Dubai office aligns with the region’s ongoing efforts in economic diversification and growing demand for wealth management services, further establishing the GCC as a key market for financial innovation.

Akash Anand, Head of Middle East and Africa at Avaloq, said, “The GCC is a dynamic and fast-growing market for private banking, wealth management and investment management. We are excited to establish a strong local presence in Dubai, allowing us to work even more closely with the region’s leading financial institutions as the Middle East’s wealth and investment management sector continues to mature. Our platform and services will help harmonise their technology ecosystems, enabling them to deliver better value for their clients while driving their long-term success and strengthening their competitive edge.”