AU Small Finance Bank & Mastercard unveil Debit Card for its salaried customers
By Gloria Mathias
AU Small Finance Bank, India’s SFB, has announced its partnership with Mastercard, marking the official launch of the Mastercard Debit Card.
This initiative is specifically designed for the bank’s corporate salary customers and is introduced under the theme Swipe & Save. The new Mastercard Debit Card addresses the lifestyle needs of the corporate salary class with exclusive offers across various top categories.
The theme Swipe & Save emphasises transactions and the tangible savings that accompany each swipe. With this move, AU Small Finance Bank (AU SFB) has positioned itself as a comprehensive player in the financial landscape, having aligned itself with the three major card networks in India.
The Mastercard Debit Card is loaded with a loyalty programme, as cardholders are treated to a rewards program, reinforcing the idea that banking is not just about spending but also about gaining. The offers accompanying this debit card elevate the customer experience, presenting a range of offers covering multiple categories.
Uttam Tibrewal, Executive Director of AU Small Finance Bank, stated, “In our pursuit of being a customer-centric bank, we believe in providing our customers with access to a whole range of benefits. The launch of the Mastercard Debit Card is a significant step in this direction, as it completes the Debit Card offering, including all three major card networks. We start by offering this privilege to our salary customers, and this association will soon extend to other products, ensuring a comprehensive and rewarding banking experience for all. This collaboration with Mastercard is more than just a partnership; it’s a commitment to enhancing the financial well-being of our customers, encapsulated in every #Swipe&Save moment.”
Anubhav Gupta, Senior Vice President, Mastercard, said, “Mastercard is delighted to collaborate with AU Small Finance Bank to facilitate the launch of this new card. From travel, dining, online food delivery, electronics purchases, and day-to-day grocery shopping, the Mastercard Debit Card will reward cardholders for every transaction. It will also come with an exciting loyalty program that will appeal to users across segments. Mastercard stands committed to collaborating with banks and delivering exciting financial products and solutions.”
IBSi Daily News Analysis
February 28, 2024
AU Small Finance Bank
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