back Back

AU Small Finance Bank & Mastercard unveil Debit Card for its salaried customers

By Gloria Mathias

January 03, 2024

  • AU Small Finance Bank
  • Card Payments
  • Cards Managment
Share

AU SMALL FINANCE BANK, Fintech News, Debit Cards, Cards Managment, India Finance News, Corporate Customers, Salary Crad, Card Payments, Swipe & Save, India Fintech , India news,AU Small Finance Bank, India’s SFB, has announced its partnership with Mastercard, marking the official launch of the Mastercard Debit Card.

This initiative is specifically designed for the bank’s corporate salary customers and is introduced under the theme Swipe & Save. The new Mastercard Debit Card addresses the lifestyle needs of the corporate salary class with exclusive offers across various top categories.

The theme Swipe & Save emphasises transactions and the tangible savings that accompany each swipe. With this move, AU Small Finance Bank (AU SFB) has positioned itself as a comprehensive player in the financial landscape, having aligned itself with the three major card networks in India.

The Mastercard Debit Card is loaded with a loyalty programme, as cardholders are treated to a rewards program, reinforcing the idea that banking is not just about spending but also about gaining. The offers accompanying this debit card elevate the customer experience, presenting a range of offers covering multiple categories.

Uttam Tibrewal, Executive Director of AU Small Finance Bank, stated, “In our pursuit of being a customer-centric bank, we believe in providing our customers with access to a whole range of benefits. The launch of the Mastercard Debit Card is a significant step in this direction, as it completes the Debit Card offering, including all three major card networks. We start by offering this privilege to our salary customers, and this association will soon extend to other products, ensuring a comprehensive and rewarding banking experience for all. This collaboration with Mastercard is more than just a partnership; it’s a commitment to enhancing the financial well-being of our customers, encapsulated in every #Swipe&Save moment.”

Anubhav Gupta, Senior Vice President, Mastercard, said, “Mastercard is delighted to collaborate with AU Small Finance Bank to facilitate the launch of this new card. From travel, dining, online food delivery, electronics purchases, and day-to-day grocery shopping, the Mastercard Debit Card will reward cardholders for every transaction. It will also come with an exciting loyalty program that will appeal to users across segments. Mastercard stands committed to collaborating with banks and delivering exciting financial products and solutions.”

Previous Article

January 03, 2024

Bank DBS Indonesia brings Visa Contactless debit card to secure transactions

Read More
Next Article

January 03, 2024

ABN AMRO invests in SET Ventures sustainability fund

Read More








IBSi Daily News Analysis

South East Asia

February 28, 2024

AU Small Finance Bank

FinTech penetration in Southeast Asia will double by 2027, research reveals

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

NPCI International & Eurobank team to offer Foreign Inward Remittances

Read More

Today

Enfuce receives e-money licence to boost UK expansion

Read More

Today

DCB Bank leverages NPST’s ODR solution for dispute management

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q4 2023
Know More
Wealth Management & Private Banking Systems Report Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q4 2023
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023