AU Small Finance bank launches new Super-app

By Leandra Monteiro

AU Small Finance Bank, one of the fastest growing banks in India, has now added the one stop lifestyle marketplace to their mobile banking application. This marketplace enables both the bank’s customers as well as their UPI users to purchase mobile top-ups, send gift cards to their loved ones and book travel across hundreds of destinations both within and outside India directly through their mobile banking application.

The Bank aims to make their customers’ lives easier by aggregating all these services on its mobile application so that customers don’t have to navigate through multiple apps and all their lifestyle needs can be fulfilled by the AU 0101 app.

AU Small Finance Bank & Nuclei have collaborated to provide a superior experience to customers, where they can perform all these activities without any hassles from the AU0101 app. With the help of this initiative, customers can browse through the available options within the app and pay seamlessly for all the services through their bank accounts without the need of entering card details or waiting for OTP. This will add an additional layer of security for the digital payments done by the customers. Users will also get the benefit of exclusive deals & offers customized to their needs through their bank.

Customers will also be able to modify or cancel their purchases directly from the app through a single click. AU Small Finance Bank will also allow the customers to send their loved one’s gift cards personalized to the occasion. Customers can purchase gift cards across 50+ brands like fashion, electronics, entertainment, OTT, etc. and send it to their family and friends directly from the app.

“We have always been focused on providing new offerings and driving more customers to use our digital applications. Nuclei’s platform helped us become a Super-app and adding this marketplace adjacent to our banking services will enable our customers to transact seamlessly and securely from their AU 0101 app across various lifestyle services. We are building a world- class platform out of India to serve our customers and this is a great milestone for our journey,” said Ankur Tripathi, the Chief Information Officer at AU Small Finance Bank.

“AU Small Finance Bank has always been at the forefront of providing best-in-class services to its customers and we are very excited to launch our platform on their mobile banking application. Providing these value-added services on the banking platform will help the bank increase customer engagement. The customers will get added benefits of hassle-free payment and handpicked deals across multiple products just at their fingertips,” said Ankur Joshi, the founder & CEO of Nuclei.