Atomic & Fifth Third Bank to bolster digital banking experience
By Gloria Mathias
Atomic, a financial connectivity platform, has announced a collaboration with Fifth Third Bank to leverage Atomic’s deposit solution within its mobile banking applications. This will provide account holders with a secure, fast, and hassle-free method of managing their direct deposits.
“Like with other digital products, in banking, it isn’t enough to have a great product; getting set up has to be easy,” said Ben Hoffman, Head of Consumer Product at Fifth Third. “We believe getting started with Fifth Third should be as easy as upgrading your iPhone. As part of that commitment, we partnered with Atomic to deliver a best-in-class digital direct deposit solution for our everyday banking customers that takes the time and stress out of setting up a new bank account.”
When you switch banks, one important task is to ensure your paychecks are deposited into your new account to pay your bills and make purchases. Atomic’s technology makes it easier to switch your direct deposit within the mobile or online banking app in minutes. Fifth Third is one of the few large banks that supports this advanced technology.
“Fifth Third’s collaboration with Atomic signifies a shared commitment to redefining banking standards,” stated Jordan Wright, Co-founder and CEO of Atomic. “Their choice of Atomic underscores our dedication to transparency and innovative solutions. Together, we are working to enhance the digital banking landscape, offering customers a secure and seamless financial experience.”
The direct deposit switch is part of Fifth Third Momentum Banking and is another way that the bank is helping its customers access their pay as soon as possible. The bank has offered Early Pay since 2021, allowing customers to receive their paychecks up to two days early. This service was later expanded to gig workers and government payments and obtaining federal tax refunds up to five days early.
The integration of Atomic’s Deposit solution will bring additional financial tools inside the Fifth Third Bank mobile app, making it easier for consumers to control their paychecks and financial lives.
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