AstroPay strengthens its partnership with Burnley Football Club

By Joy Dumasia

AstroPay, the global online payment solutions, has strengthened its partnership with Burnley Football Club by becoming Burnley FC Women’s front of shirt sponsor for the remainder of the 2021/22 season and sponsoring the newly installed dugouts at Turf Moor.

The strategic partnership was established at the beginning of the 2021 Premier League campaign, with AstroPay becoming Burnley FC’s official sleeve sponsor. The new partnership with the women’s team further strengthens the company’s positive relationship with the club.

As the women’s team sponsor, the AstroPay logo will be displayed on the front of Burnley FC Women’s home and away shirts, with the range available to purchase in the Clarets Store soon. Turf Moor has undergone a range of stadium developments, and AstroPay has committed to sponsoring the newly installed dugouts, with their branding visible on headrests and in the technical area.

Mikael Lijtenstein, AstroPay CEO, said: “We are pleased to strengthen our partnership with Burnley Football Club through these new sponsorship deals. As two innovative organisations, we share a similar ethos of being forward-thinking and creative, which is why the prospect of becoming Burnley FC Women’s front of shirt sponsor was so appealing. The club are making great strides in women’s football, and we wanted to be a part of the journey. We very much look forward to continuing to develop our partnership with the club and achieving great things together.”

Carl Sanderson, Head of Business Partnerships at Burnley FC, said: “We are thrilled that AstroPay have further strengthened their support by becoming front of shirt sponsor for the women’s team and by sponsoring the new dugouts. The club are committed to growing the women’s game, as is demonstrated through exciting partnership and sponsorships such as this. Women’s football is on the rise and is reaching more people than ever before; it’s an incredibly exciting area to be a part of, which is why we are pleased to collaborate with AstroPay on this deal. We’re also incredibly proud of the developments within the stadium in recent months and are pleased AstroPay, as a valued partner of Burnley FC, have committed to sponsoring the dugouts too. We look forward to continuing to work closely with them throughout the season.”

IBS Intelligence also reported that AstroPay, the global online payment solution, announced a new partnership within The Premier League, the top level of English and world football, with Newcastle United Football Club.