Asia to capture 47% of global FinTech market, hitting $19tn in 2025

By Gloria Methri

Asia’s FinTech industry is experiencing unprecedented growth, with total transaction volumes projected to reach $18.9 trillion by the end of 2025, according to UnaFinancial’s latest research. This marks a 12.6% year-on-year (YoY) increase, solidifying Asia’s dominance in the global FinTech landscape.

In 2024, Asian FinTech transactions totalled $16.8 trillion, up by $2.1 trillion from the previous year. The region accounted for 48.2% of the global FinTech market, which reached $34.8 trillion. Digital payments and transfers led Asia’s FinTech expansion, contributing 40.1% of the growth (+$834 billion). Other key segments included:

• Digital banking: 32.9% of total growth (+$684 billion)
• Digital commerce: 21% (+$435 billion)
• Other financial technology sectors: 6% (+$124 billion)

Historical trends indicate that digital investments and wealth management experienced the fastest growth, averaging 92.1% per year from 2010 to 2024. Digital banking (48.6%), blockchain and digital assets (43.4%), and digital lending (18.5%) also saw substantial annual increases.

Super Apps and Unified Payment Platforms Fuel Growth

UnaFinancial analysts highlight that super apps—which integrate digital wallets, Buy Now, Pay Later (BNPL), and eCommerce—are reshaping consumer behaviour and driving FinTech adoption. Additionally, government-led initiatives to create unified payment platforms are fostering a cashless economy, reducing transaction costs for businesses and increasing convenience for users.

Emerging economies within Asia are witnessing particularly strong FinTech penetration, driven by high smartphone adoption and limited access to traditional banking services. The region is also seeing a surge in cross-border payments, further boosting digital financial transactions.

Market Share and Global Positioning

By 2025, Asia is expected to maintain a 47.1% share of the global FinTech market, which is forecasted to reach $40.1 trillion. The digital payments and transfers sector will be the primary growth driver, contributing 45% of Asia’s total FinTech expansion—far outpacing the global average of 32%.

While growth rates are expected to moderate slightly, Asia remains the world’s FinTech powerhouse. Continued innovation in payments, lending, and digital banking, alongside regulatory support for open banking and digital financial services, will shape the sector’s trajectory in the coming years.

With super apps, mobile-first banking, and cross-border payments fueling rapid FinTech adoption, Asia’s market dominance shows no signs of slowing down. As the region closes in on $19 trillion in transactions, businesses and regulators alike must navigate a transforming digital finance ecosystem that is reshaping global financial flows.