FinTech Andaria launches new Embedded Finance offering

By Gloria Methri

Andaria, a UK and EU-regulated FinTech has launched its Embedded Finance solution to help non-financial businesses integrate payments services into new and existing platforms.

The new offering will enable partners to enhance their platforms with a wider range of financial products and services, thereby unlocking new revenue streams while delivering exceptional value to their customers.

The solution aims to improve customer engagement by creating a cohesive, user-friendly financial ecosystem experience within partner platforms, while still allowing them to maintain their core business focus.

Backed by cutting-edge technology and AI enhancements, Andaria’s new solution promises security, compliance, and a seamless user experience to make financial interactions more inclusive, convenient, and rewarding for partners and their customers.

Additionally, through Andaria’s recent partnership with Discover, partners can build loyalty amongst end users by offering branded debit cards that are compatible with Google Pay and Apple Pay, thereby providing access to a wider network of payment solutions.

Nirav Patel, CEO of Andaria, said, “We are setting a new standard for the financial services industry with our new embedded finance solution by offering our clients the opportunity to achieve lower transaction costs, improve operational efficiency, and improve customer engagement.”

“The beta testing phase, which we carried out earlier in the year, led to a projected growth in revenue and an increase in customer engagement for our partners, which helped to reaffirm our commitment to driving success and delivering value.”

Andaria said the integration into an Embedded Finance solution marks its next phase of growth and commitment to providing solutions, giving partners a competitive edge by placing them at the forefront of the tech innovation curve.

Andaria Financial Services is authorised by the Malta Financial Services Authority (‘MFSA’) and the UK Financial Conduct Authority (FCA).