ALEXBANK & Visa partner to launch new payment products in Egypt

By Delisha Fernandes

Visa, a digital payments, and ALEXBANK, a bank of Intesa Sanpaolo Group, signed an extended partnership agreement for five years.

The partnership aims to encourage the use of electronic payment methods by introducing new products that target new segments.

Malak El Baba, Egypt Country Manager at Visa, said, “We are so excited to be expanding our partnership with ALEXBANK Through this partnership, we will continue bringing more of the latest in innovative and secure digital payments to the bank’s cardholders and support the Egyptian Central Bank’s digital commerce agenda for the country. This partnership renewal is testimony of ALEXBANK confidence in Visa’s innovative products and services, and we look forward to helping them extend the benefits of the digital economy to more Egyptian cardholders.”

The agreement extends to include an exclusive partnership on debit cards, in addition to launching new consumer high-end products such as, premium Debit Cards, Visa Signature Debit for the Private Segment and Visa Infinite Debit, targeting the High-Net-worth Segment.

The new products will provide users with unique privileges such as concierge service, buyers protection, extended warranty, medical and travel assistance and GCAS (Global Customer Assistance Services).

Tarek Salah, Head of Retail and SMEs at ALEXBANK, said “ALEXBANK’s signing of a new partnership agreement with Visa is a renewal of the bank’s confidence in the value this partnership brings to the bank and its customers. ALEXBANK is committed to offering new high-end and advanced electronic products and services to its customers, prevailing the value of electronic money through Visa’s global experience in providing secure, seamless, and rewarding payment solutions, through a variety of payment cards accepted locally and internationally, by which to enjoy the highest privileges and quality standards, in line with the aspirations and needs of various customer segments.”