AFS and Samsung Gulf Electronics bring Samsung Pay to Oman

By Gloria Methri

Arab Financial Services (AFS) has partnered with Samsung Gulf Electronics to introduce Samsung Pay to Oman. The partnership combines AFS’s regional expertise in digital payment solutions with Samsung’s innovative technology to provide Omani consumers with a secure and convenient contactless payment option.

The collaboration strengthens AFS’s position in the Omani market and expands Samsung Pay’s reach while benefitting consumers with enhanced convenience and security in their daily transactions. This development aligns with the Central Bank of Oman’s recent guidelines for banks and payment providers to offer card tokenization services.

Ajmal Basheer, AFS Head of Processing, said, “This milestone strengthens our partnerships with Omani banks while fostering innovation and competitiveness. By supporting Samsung Pay adoption, AFS is proudly contributing to Oman’s economic growth and regulatory objectives, making transactions more efficient and inclusive. We are committed to driving these advancements, ensuring our clients and the financial community benefit from modern solutions that meet their evolving needs.”

Fadi Abu Shamat, Senior Director and Head of the Mobile Experience Division at Samsung Gulf Electronics, said, “We are thrilled to collaborate with AFS to bring Samsung Pay to Oman. This launch aligns perfectly with our mission to make everyday life easier through innovative technology. By offering Omani consumers a secure, convenient, and contactless payment solution, we’re not just transforming transactions – we’re enhancing the overall shopping experience. This partnership with AFS marks an exciting step forward in digital payments for the region.”

The partnership represents a significant step in Oman’s digital transformation journey, enhancing the country’s financial ecosystem and promoting the adoption of advanced digital payment methods. By spearheading the adoption of Samsung Pay, AFS is playing a crucial role in promoting digital transactions and advancing the financial ecosystem in Oman.