Adyen & Microsoft expand collaboration to launch Network Token Optimization

By Megha Bhattacharya

Global payments platform Adyen has expanded its collaboration with Microsoft with an aim to speed up payments innovation for both companies with the launch of Adyen Network Token Optimization. The new development enables the company to offer automated optimization of the use of tokens to increase authorization rates and will allow Microsoft to realise more revenue due to increased authorisation rates. The companies have been in collaboration since 2015.

“Customer experience is at the centre of everything we do, and when it comes to the payments process it’s about making it faster, simple and secure,” said Matt Rossmeissl, Vice President of Commerce Engineering Operations at Microsoft. “Product innovation is at the core of what we do at Microsoft and Adyen’s Network Token Optimization is a factor in driving better authorization rates and customer satisfaction.”

Microsoft leverages multiple Adyen products in addition to Network Token Optimization, including Real-time Account Updater to enhance the consumer shopping experience.  Adyen also supports various local payment methods in a number of countries for Microsoft, including U.S.-based debit networks, a more recent Adyen development.

“We always build products with a focus on our merchants and their end customers, and Microsoft pushes us to help create better global solutions. We have benefited from Microsoft’s consistent desire to provide better experiences for their customers,” said Kamran Zaki, COO at Adyen. “At the forefront of innovation, the Microsoft team is always willing to act as an early adopter for many of our new products and features. We work together every day to create positive shopping experiences for Microsoft customers, and are excited to see what we will create next.”