Adyen expands payment partnership with Zalando in Europe

By Gloria Methri

Adyen has expanded its strategic partnership with Zalando, Germany’s online multi-brand retailer. This collaboration reinforces Adyen’s role as one of Zalando’s payment partners in 15 European markets. It makes it the exclusive payment partner for selected local payment methods, such as Cartes Bancaires in France and Bancontact in Belgium.

As a partner, Adyen will ensure that Zalando’s customers can effortlessly pay using their preferred payment methods, providing a seamless payment experience on the shopping platform.

The collaboration includes a joint focus on enhancing the security and convenience of online payments, with continuous improvements in 3D Secure transactions as part of the Payment Services Directive 2 (PSD2) framework. These enhancements support both customer convenience and Zalando’s conversion success.

One of the key innovations in the partnership is the implementation of Network Token Optimisation, which has transformed Zalando’s online payment process. Network Tokens are non-sensitive references to customers’ payment cards and are designed to improve authorisation rates. By using these tokens instead of traditional Primary Account Numbers (PAN), Zalando benefits from reduced involuntary cancellations and enhanced customer satisfaction.

The introduction of Network Token Optimisation, supported by Adyen, promises higher authorisation rates and conversion success, ensuring a frictionless payment experience for customers. Adyen’s solution also ensures that customers are not redirected to third-party providers, offering a smooth and integrated payment journey.

“We are very proud of this long-term partnership and look forward to further optimising the performance of 3D Secure within the framework of PSD2, as well as continuing to improve online payments overall,” said Hella Fuhrmann, Country Manager DACH at Adyen.

Kai-Uwe Mokros, Managing Director at Zalando Payments, added, “We are pleased to extend our partnership with Adyen, who supports us in ensuring that Zalando customers have a seamless and convenient payment experience, allowing them to use their preferred local payment methods effortlessly. By prioritising convenience in everything we do, we strive to create a positive shopping experience that fosters customer loyalty and keeps satisfied shoppers coming back.”