4 FinTech platforms changing the financial landscape of Rural India
By Leandra Monteiro
After Covid, there has been a significant shift toward putting more of an emphasis on rural development. In order to alleviate distress and improve employment and other opportunities for rural residents to make a living, the Ministry of Rural Development has implemented a number of new policies.
Aside from that, there are numerous platforms, particularly FinTech companies, that are actively changing the landscape in Rural India. These platforms are doing things such as providing funding for small businesses, creating digital awareness and encouraging people to conduct transactions online, and providing employment opportunities through training. The following are three FinTech start-ups that are contributing significantly to the Rural FinTech ecosystem in India.
Biz2X is a SaaS platform that enables financial institutions to provide a customised online lending experience for their small and midsize business customers. Biz2X assists banks streamline their lending processes, including authentication and paperwork management, by providing proprietary technology that helps make fast credit decisions and disburses loans within days, instead of weeks and months.
Biz2X leverages tech to help banks make their loan processing more efficient and enable them to give out smarter loans. The Biz2X Platform offers end-to-end loan management features loan level pricing, a risk analytic tool suite, credit policies configured to banks’ needs, cross-device compatibility among others.
Aye Finance is the only scaled, Pan-India player providing unsecured small-ticket business loans to a large credit-starved micro-enterprise segment. Aye has cracked this difficult- to-lend segment with its cluster-based credit appraisal approach & optimally digitised phygital model. Headquartered in Gurgaon, it has 311 branches across 20 Indian States and has a team size of over 4500+ employees.
BankSathi aids financial institutions and clients in achieving their desired business objectives. Based on what they want, what they can’t do, and some basic information, this platform offers customers financial products and services through their trained advisors.
These financial advisors are hired from Tier I, Tier II, and rural areas of the country, who advise customers to choose the best option and are directed to financial institutions that offer the services they need.
Its goal is to promote financial literacy in rural and urban areas to help people in understanding financial concepts that will encourage them to manage their money better. People do not have a sufficient understanding of money to use financial products wisely. The aim is to inform and raise public awareness of different financial products and services.
The lack of trust was caused by the idea that since the majority of payment processors were located in large cities, they could only serve that population and couldn’t meet their particular needs. FidyPay is distinctive in that it recognises that not everyone is at ease making online payments, can afford a smartphone, or even has access to an internet plan.
Solutions offered by FidyPay include micro-ATMs, money transfer services, links, UPI, QR codes, autopay, PoS solutions, and micro-insurance services, among others, that can make banking possible in smaller cities and towns. Primary customers are SMEs and MSMEs, it also works with local governments and residents in lower-tier cities to spread awareness of digital payments. It is anticipated that more people in rural and semi-urban India will adopt digital payment as smartphone penetration rises quickly and data plans become more affordable.
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