Gemini chooses Alloy to streamline identity decisioning for credit card with crypto rewards

By Pavithra R

Alloy, the leading identity decisioning platform for banks and fintech companies, has announced that Gemini Trust Company, a New York trust company that is a licensed cryptocurrency exchange and custodian, will be leveraging its platform to automate identity decisions and verification for the new Gemini Credit Card.

Gemini will use Alloy to facilitate its onboarding process for credit card customers and help capture and review customer data to reduce exposure to non-compliant account openings.  Its novel crypto rewards credit card is regulated under the same KYC/AML protocols as traditional credit cards, as there’s a critical need to balance approval speed with the ability to meet stringent compliance requirements.

“With the Gemini Credit Card, our goal is to allow people to easily earn crypto on everyday purchases. Alloy’s technology is the identity engine empowering us to meet the same regulatory requirements as traditional credit cards, while also providing a fast and seamless onboarding and underwriting process,” said Thomas Harrison, Group Product Manager at Gemini.

The Gemini Credit Card will work like a traditional credit card, available to U.S. residents. Cardholders can earn up to 3% back on every purchase in bitcoin or other cryptos which will be deposited into their Gemini account automatically.

Integrating Alloy’s single API with their onboarding process provides Gemini with access to more than 85 data source products to create an automated KYC/AML process built to scale with demand. During onboarding, the Alloy platform uses the integrated data sources to verify the applicant’s identity. Once identity is verified, Alloy helps determine if the applicant is safe to lend money to and what their credit limit and APR should be based on rules set by Gemini.

“We are excited to be a part of Gemini’s journey to innovate the credit card space and lessen the complexity surrounding compliance. By automating the traditionally manual processes involved in onboarding and underwriting, we can create a seamless experience for Gemini Credit Card applicants while also reducing overall exposure to fraud,” said Tommy Nicholas, CEO and co-founder of Alloy.

Founded in 2015, by Cameron and Tyler Winklevoss, Gemini is a next-generation cryptocurrency exchange and custodian that allows customers to buy, sell, and store more than 30 cryptocurrencies including bitcoin, bitcoin cash, litecoin, ether, and Zcash.