ING partners bolttech on embedded insurance

By Milan Rojan

ING has announced a strategic partnership with insurtech firm bolttech to expand access to embedded insurance and protection solutions across multiple European markets.

The collaboration has reflected ING’s strategy to scale embedded insurance offerings following the launch of its global subscriptions model. The partnership is already live in the Netherlands, Italy, Poland and Belgium, with additional markets expected to follow.

Under the agreement, ING and bolttech will combine their respective capabilities to deliver insurance and protection services through integrated digital experiences. The initiative has brought together ING’s international customer base and distribution reach with bolttech’s technology-enabled insurance platform and servicing expertise.

Sali Salieski, Global Head of Private Individuals at ING, said, “We are committed to continually evolving our customer offering and exploring new ways to deliver value to customers. Our partnership with bolttech supports this ambition and reflects our focus on innovation, simplicity and customer-led experiences across our international markets.”

The partnership has been designed to simplify access to protection products for customers while helping to reduce the operational complexity associated with managing insurance programmes across multiple jurisdictions.

Embedded insurance has continued to gain traction across Europe as financial institutions seek to integrate protection products directly into digital customer journeys. By embedding insurance within existing banking channels, providers aim to improve accessibility and create more seamless experiences for consumers.

Stephan Tan, Chief Executive Officer, EMEA at bolttech, said, “We are proud to partner with ING as part of our shared ambition to support the future of insurance and protection services. By combining bolttech’s global platform and insurance expertise with ING’s strong customer reach and trusted brand, we see significant opportunities to deliver innovative and customer-centric protection solutions at scale.”

The announcement marks another step in ING’s broader efforts to expand value-added services alongside its core banking proposition. The bank has increasingly focused on digital ecosystems and subscription-based offerings to deepen customer engagement across its international footprint.

The companies said the partnership has created a foundation for further expansion as demand for embedded insurance solutions continues to grow across Europe.