SBI Card unveils co-branded Tata Neu credit card with exclusive rewards

By Gloria Methri

SBI Card has collaborated with Tata Digital to introduce the Tata Neu SBI Card, a co-branded credit card designed to provide customers with a rewarding shopping experience. The card comes in two variants: Tata Neu Infinity SBI Card and Tata Neu Plus SBI Card.

Cardholders can earn NeuCoins on all purchases, whether online or in-store, both domestically and internationally. These rewards are credited monthly to the NeuPass account within the Tata Neu app. They can be redeemed for a variety of products and services, including groceries, travel, fashion, and electronics.

The Tata Neu Infinity SBI Card offers up to 10% rewards on purchases, while the Tata Neu Plus SBI Card provides up to 7%. The card also offers additional rewards, including up to 1.5% back on UPI transactions and up to 5% back on bill payments made via Tata Neu.

Customers can apply for the card through digital platforms or at retail kiosks in select Croma stores.

Speaking on the launch, Salila Pande, MD & CEO, SBI Card, said, “In today’s era, with evolving preferences, lifestyle needs of customers have become more diverse. We are delighted to partner with Tata Digital to enhance the lifestyle experiences of our customers. Our partnership is a testament to our commitment to offering customer-centric products that deliver the best-in-class value. The Tata Neu SBI Card is designed to provide a holistic experience that adds value in each transaction, elevating the shopping experience with a blend of unparalleled benefits and seamless convenience. The card is a significant addition to our robust co-brand card portfolio.

Naveen Tahilyani, MD & CEO, Tata Digital, added, “The Tata Neu Card, in partnership with SBI Card, reflects our vision and reaffirms our commitment to offer seamless, rewarding experiences to the modern Indian consumer. It brings together the power of trusted brands to deliver real value and reimagine how India experiences loyalty and credit.”

The Tata Neu SBI Card provides accelerated rewards on purchases made through the Tata Neu app, website, and partner brands such as Air India, BigBasket, Croma, and more. Cardholders can earn NeuCoins and enjoy an annual fee reversal after reaching yearly spends of INR 1 lakh (Tata Neu Plus) or INR 3 lakhs (Tata Neu Infinity).

The card also offers complimentary access to domestic and international airport lounges. The joining and renewal fees for the Tata Neu Infinity SBI Card are ₹1,499, and for the Tata Neu Plus SBI Card, ₹499. Both variants are available on RuPay and Visa platforms.