IndusInd Bank partners with Mastercard and launches metal credit card

By Edil Corneille

India’s IndusInd Bank in partnership with global payments technology company Mastercard announced the launch of its first metal credit card – ‘PIONEER Heritage’ for the bank’s ultra-high net worth segment of customers. The all-new credit card has been specially curated to match the requirements of affluent Indian professionals and entrepreneurs. It is also part of the ‘World Elite’ platform by Mastercard. The ‘World Elite’ platform is Mastercard’s signature global program that offers the choicest benefits to HNI cardholders across their passion points.

With the launch of the ‘Pioneer Heritage Credit Card’, IndusInd Bank is said to have joined the ranks with few other banks globally that offer a credit card which has been exquisitely crafted with metal.

Samir Dewan, Head – Affluent Banking, IndusInd Bank said, “At IndusInd Bank, we believe that it is important to anticipate our customers’ needs, and curate the most rewarding experiences for them. With the launch of the PIONEER Heritage Credit Card, we are strengthening as well as broadening our card proposition for the PIONEER banking customers, providing them access to world class services by leveraging on our wide network and relationships. We believe, the new credit card is a compelling proposition that offers best-in-class privileges and indulgences across travel, wellness, lifestyle and luxury categories, thereby offering our wealth customers with an unmatched banking experience.”

Aman Ahuja, Vice President, Product and Innovation, South Asia, Mastercard said, “Mastercard is pleased to partner with IndusInd Bank for the launch of our very first metal credit card ‘PIONEER Heritage’. India has over a million millionaires, and the number is growing by 12-13% every year. These High-Net-Worth-Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products. Mastercard is committed to bringing customized experiences to this elite, affluent segment. This metal credit card is specially designed to offer Priceless moments to the ultra-high net worth segment of customers to meet their diverse preferences with meticulously customized offerings. This card offers a combination of niche banking solutions and carefully curated lifestyle privileges.”