Airwallex partners with Naomi Simson to enable Australian businesses to scale

By Leandra Monteiro

Global FinTech platform, Airwallex, today announced its partnership with renowned Australian entrepreneur and Shark Tank investor Naomi Simson. The two have joined forces to launch a “Choose Growth” campaign aimed at empowering small-medium sized businesses (SMBs) as they look to scale their business operations.

Over the past year, SMBs have been met with numerous obstacles amid the global pandemic. Economic slowdown, market uncertainty and rapidly changing customer demands have resulted in a dramatic shift in the business landscape. The campaign theme of ‘Choose Growth’ with Naomi Simson aims to provide SMBs with the tools to tackle these challenges, including growing their customer base and cashflow, while also enhancing leadership and talent.

Naomi boasts more than 20 years’ experience featuring an impressive catalogue of successful business ventures. In 2001, Naomi founded online experience retailer RedBalloon, later co-founding the Big Red Group and appearing as investor on the Australian production of hit worldwide television show, Shark Tank.

Naomi Simson, Entrepreneur and Co-founder at Big Red Group said, “Our personal worlds may have become smaller with lockdowns and border restrictions, but the opposite is true for SMBs. Many businesses have grown successfully by expanding online, reaching new customers and extending into international markets. Now is the time to choose growth.”

She added, “A practical understanding on how to grow remains a key roadblock for business leaders, alongside time and resource constraints. I’m always asking the businesses I work with: What are you doing today to invest in the future of your business?

I’m pleased to partner with Airwallex, an organisation whose passion for helping businesses grow is so inline with my own. I can’t wait to combine what I’ve learnt building my businesses with Airwallex’s practical expertise on how to scale internationally.”

Vijay Raghvani, Head of Customer Experience at Airwallex said, “This partnership is a first for Airwallex and we couldn’t be more delighted. As one of Australia’s leading business figures and with so much wisdom to share, Naomi’s reputation among the SMB community is unparalleled.

“Businesses today face a number of competing priorities: How do you balance meeting the needs of existing customers, reach new ones, maintain cash flow, excel as a leader and attract talent, all at once?

To help businesses, we’re excited to combine our experience alleviating global roadblocks like opening accounts overseas, high FX fees on foreign transactions and employee expense management, with Naomi’s proven track record of building and scaling businesses. Together, we hope to foster the next generation of successful entrepreneurs.”