Arttha Payments to transform Indonesia’s LinkAja ewallet service

By Leandra Monteiro

Indian software company PureSoftware recently announced that LinkAja, an Indonesian e-money wallet has chosen its Arttha Digital Payments suite to power the core systems for LinkAja. The step is anticipated to be in line with LinkAja’s goal to expand and strengthen its position as a payment services provider throughout the region. The deal will enable LinkAja’s backend to enhance performance, better its digital growth strategy, and accelerate financial inclusion across the country.

The Indonesian company will be benefited from Arttha’s cloud-based platform as a service solution for its core functionalities, including account management, merchant management, transaction management, and real-time GL, among others.

Arttha’s digital payments allows its users to make transactions on the go through the ewallet’s  multiple payment and financial services such as P2P, P2M, G2P, Payroll, etc. It also offers NFC and QR code-based proximity payments and multi-channel support.

“Indonesia is still heavily reliant on cash, and there are millions of people who are yet to be exposed to digital payments or able to take advantage of smartphone-led modern financial services,” said Manish Sharma, Chief Executive Officer of PureSoftware. He further added, “It feels great to get an opportunity to be associated with a leading payment service provider like LinkAja. By leveraging Arttha’s digital wallet capabilities, LinkAja will deliver hyper-personalized experiences to customers which directly impact customer service, efficiency, agility, and growth. We take pride in adding value to the offerings of LinkAja, and at the same time, we wish to thank PT Fintek Karya Nusantara for the strategic collaboration as they continue to serve the country with a goal of improving financial inclusion in Indonesia.”

PureSoftware is a software product and services company that focuses on driving a differentiated customer experience, accelerating cycle time, and improving business outcomes through the integration of digital solutions, robotic automation, and non-linear commercial models. Arttha, is the company’s financial technology platform.