FinTech Trussle selects HooYu for enhanced customer onboarding

By Megha Bhattacharya

London-based KYC and customer onboarding provider HooYu has announced a partnership with UK FinTech Trussle in a bid to deliver an enhanced onboarding journey for its customers. The partnership is expected to enable Trussle to implement the KYC provider’s configurable digital journey. Trussle customers are now guided through KYC, customised in Trussle branding as HooYu performs real-time validation of proof of identity documents.

Stephanie Marrs, VP Risk and Compliance at Trussle, commented, “Buying a home can be one of the most stressful experiences a person will go through in their lifetime. We’re passionate about improving the process that our customers experience when securing a mortgage. We’re working with HooYu to help make the onboarding journey smoother and to manage fraud risks earlier on in the customer journey. This is another step in our commitment to providing a better mortgage experience for our customers.”

According to HooYu, the enhanced customer journey requires facial recognition in the form of a selfie and delivers facial biometric comparison with their ID document. Customers can also be prompted to provide proof of address documentation from HooYu for proofing and recency checks so they can move on with their mortgage application at speed.

David Pope, HooYu Marketing Director, added, “At HooYu we’re dedicated to creating frictionless customer onboarding journeys with KYC processes that are configured for each customer. The integration of HooYu in the Trussle journey gives customers an even smoother digital experience in the mortgage application process.”

Recently, HooYu rolled out new UI and UX tools for increasing success rates for regulated companies that perform KYC checks. The launch follows the company’s research report that revealed that more than 85% of FinTech and e-money providers see streamlining the effectiveness of customer onboarding as the best tactic to grow their customer numbers.