HooYu rolls out new UI and UX tools for boosting KYC checks

By Megha Bhattacharya

UK-based digital KYC onboarding technology provider HooYu today rolled out new UI and UX tools for increasing success rates for regulated companies that perform KYC checks. The launch follows the company’s research report that revealed that more than 85% of FinTech and e-money providers see streamlining the effectiveness of customer onboarding as the best tactic to grow their customer numbers.

David Pope, Marketing Director at HooYu added, “At HooYu, we solve both sides of the customer onboarding equation by helping firms to increase the integrity of KYC and to maximise the success rates of digital customer onboarding. We’re grateful to all our clients that helped us test and refine our new UI and UX tools. Now it’s time to get back into the HooYu lab and start designing the next generation of customer journey tools for today’s digital consumer.”

According to HooYu, the new interface will be able to address different user personas. The new UI comes with more customisation options including icon editing, buttons, fonts, brand colours as well as custom messages. Recently, UK-based Paylink Solutions teamed up with the customer onboarding specialist HooYu for digitalising its lending onboarding journey. The collaboration aims to facilitate faster decisions for Paylink’s broker and lender clients.

“We’re constantly optimising and A/B testing the Suits Me application process to ensure it is streamlined for our customers,” said Kim Roberts, Marketing and Communications Director at Suits Me, a FinTech for the underbanked. “The new HooYu digital journey UI tools allow us to build the best possible customer journey, driving growth and ensuring KYC controls.”