Our Leadership

Steve Rasin

Senior Director, US Markets

Steve has worked as a consultant since 1988 from bases in Hong Kong, Singapore, London, and now Washington DC, as a global strategic design and market-entry expert. He has worked across a range of industries including consumer goods, electronics, chemicals, textiles, automotive, telecommunications, real estate and new media. In addition to this, he also closely works with regional companies, particularly in the Middle East, with expansion into new regional and global markets. His global clients include Caterpillar, Bristol Myers Squibb, Sara Lee, DuPont, Emerson Electric and Whirlpool.

Steve is also IBSi’s in-house China specialist, having assisted the major US and international corporations enter the Chinese market. Steve is fluent in Mandarin.