JurisTech acquires personal finance company iMoney

By Edil Corneille

Kuala Lumpur-based JurisTech (Juris Technologies), a FinTech company, has announced today its acquisition of iMoney. The acquisition allows both companies to expand their services and solutions to drive and improve the financial well-being of consumers. JurisTech specialises in enterprise-class software solutions for banks, financial institutions, insurance providers, and telecommunications companies in Malaysia, Southeast Asia, and beyond.

“With the world heading towards digital banking, banking is no longer just a transactional business but also an end-to-end experience for consumers, starting from education to holistic user experience. We are delighted to have iMoney join us in our journey to expand our innovation by offering beyond just enterprise solutions to our clients. We are now poised to bring more value by offering a more holistic end-to-end solution to our clients. From marketing to consumers, onboarding consumers digitally, providing immediate decisioning through Artificial Intelligence (AI) and straight-through processing, JurisTech and iMoney will help elevate and shape the future of the financial services industry,” said See Wai Hun, Co-founder and CEO of JurisTech.

iMoney’s websites and services are leveraged by millions of consumers in Malaysia, and since its inception, the iMoney Learning Centre is said to have become the household guide for all generations to educate themselves on personal finance. It serves as a platform for some of the largest banks, insurance companies, takaful operators, and government bodies, to reach consumers and educate them on money management and financial products.

“It has been an incredible and satisfying journey in the past eight years empowering consumers to make intelligent decisions on money matters. We are proud that our team has grown and expanded our expertise to help our partners in the banking and finance industry to collaboratively educate consumers in their personal finance. Now, as part of JurisTech, we are excited to bring more enhanced capabilities to our clients and continue to serve our customers with impactful content and services. With the technology capabilities of JurisTech, we can now provide a better experience to consumers including more refined product matching capabilities and improve customer journey to make applying financial products easier,” said Lee Ching Wei, Founder of iMoney.

“We realise our consumers deserve to understand and learn more about any financial products before applying or investing in them. By offering financial marketing services to our partners, we are able to make a bigger impact in educating Malaysians on banking and financial products,” Lee added.

iMoney started out offering advertising on its website and other digital assets and content marketing services to its partners, but due to demand from its partners, it has extended its offerings to financial services marketing. This includes marketing services such as brand and marketing campaigns, creative services, content marketing, digital marketing as well as social media campaigns and content.

“iMoney is already a well-known brand in Malaysia for its efforts in lifting the financial well-being of Malaysians. By bringing the two businesses together gives us a fantastic platform to offer complete solutions for both B2B and B2C partners in the finance and banking industry. The iMoney and JurisTech teams are already working closely together and sharing their expertise in technology and financial services marketing,” said See.

Faster loan approvals and accurate matching of the right financial products for consumers can only be achieved with the technology coupled with consumer know-how.