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Why millennials and Gen Z prefer brands over banks for financial products
By Puja Sharma
New research from Vodeno/Aion Bank has revealed that Gen Z and millennial consumers are turning to brands for their banking needs, with the availability of BNPL and embedded banking products significantly boosting brand loyalty. The European Banking-as-a-Service (BaaS) provider commissioned an independent survey of 3,007 European consumers from the UK, Belgium and Germany. It found […]
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